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Home » The Curious Observer » MozCon 2014 – Day 3 Recap
The Curious Observer

MozCon 2014 – Day 3 Recap

Jason July 17, 2014 Leave a Comment

Lots to digest over the next couple of days. Here’s what I took away from yesterday’s set of amazing speakers:

  • On Reporting: Be mindful of output versus outcomes. Internal or external clients lose sight of their true goals. It’s your responsibility to challenge the client, and give the client what they want, even if they might not explicitly state it.
  • On Content (Interactive/Data Visualization/Persuasive): Content is important, but context actually is king. Even non-technical marketers can and should create interactive content that’s persuasive and paints a compelling story that relates to the target audience.
  • On Experimentation: Marketing is all about experimentation. Come up with your hypothesis, figure out the controls, launch the experiment and repeat several times to assess the validity and consistency of the experiment’s outcomes.
The conference was definitely worth the $999 I paid as a moz pro subscriber. Looking forward to attending next year’s conference!
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About Author

Jason

I’m Jason Bilog, a twenty-something young professional that has lived in the DC area since 2010. Follow me along as I share my travel stories, tips on how to travel more while spending less, all while keeping your full-time job.

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